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BEHIND THE ATHLETE: TARO WATANABE
Nov 11, 2024
BEHIND THE ATHLETE: TARO WATANABE

COMPETING SINCE THE AGE OF 9 WITH NO SIGNS OF SLOWING DOWN, CALIFORNIAN TARO WATANABE IS LASER FOCUSED ON MAKING IT TO THE BIG LEAGUES. BUT WHAT ELSE GETS HIM GOING OUTSIDE OF A JERSEY? KEEP S...

BEHIND THE ATHLETE: BRANDON DAVIS
Nov 4, 2024
BEHIND THE ATHLETE: BRANDON DAVIS

Snowboarding since the age of five, it’s no surprise that Brandon has already achieved so much success on the slopes. A Team USA athlete, he’s known for his high flying antics — but what else ...

BEHIND THE ATHLETE: CONNOR O’LEARY
Oct 27, 2024
BEHIND THE ATHLETE: CONNOR O’LEARY

Australian Connor O’Leary prefers to fly under the radar and let his surfing do the talking — but he might find that hard to do after his 2024 Olympic qualification and his continued success o...

BEHIND THE ATHLETE: SHILOH TENNBURG
Oct 21, 2024
BEHIND THE ATHLETE: SHILOH TENNBURG

You may recognize Shiloh as one our favorite faces, appearing in many a Hurley campaign shoot. Besides being one of our stars in front of the camera, Shiloh is as surf hungry as they come; and...

BEHIND THE ATHLETE: NATALIA WUNDERLICH
Oct 17, 2024
BEHIND THE ATHLETE: NATALIA WUNDERLICH

A joy to watch on the water, Natalia grew up on the Hawaiian Island of Oahu. But her style extends beyond her footwork on a longboard — she’s one of our favorite style gurus on land, too. But ...

BEHIND THE ATHLETE: IRIE FITZGERALD
Sep 30, 2024
BEHIND THE ATHLETE: IRIE FITZGERALD

Originally from Guam, our girl Irie is currently honing her skills in Hawaii where she has easy access to her favorite kind of waves: big ones. If you see a girl getting tubed on something bi...

BEHIND THE ATHLETE: KADEN AWAD
Sep 23, 2024
BEHIND THE ATHLETE: KADEN AWAD

Kaden’s career got going early, as he took the podium more than a few times while competing in the U12 National Scholastic Surfing Association division. You may already know that Kaden prefe...

BEHIND THE ATHLETE: LUKE GUINALDO
Sep 16, 2024
BEHIND THE ATHLETE: LUKE GUINALDO

A standout in any lineup he encounters and prolific TikTok content creator, Luke Guinaldo is the epitome of southern California energy. From Northside HB to our For You Page, we've been perpe...

Introducing: The Built Collection 🛠️
Sep 10, 2024
Introducing: The Built Collection 🛠️

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