Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world’s best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance and has Hurley sitting as the global benchmark for performance both in and out of the water.
From all over the world, the Hurley team features an eclectic group of talent. The common thread amongst all of our ambassadors: Positive attitudes coupled with incredible ability and a deep desire to disrupt the status quo. Our team is the benchmark of performance, and rigorously tests our products to ensure that you get the best of the best.
A freak talent and widely regarded as the world's best aerialist. Known for his alarming consistency, competitive intensity and lightning fast speed.
The best female surfer in the world and 4X World Champion. She is a fierce competitor with a heart of gold. Carissa's passion beyond surf is to inspire young women to be strong, confident and compassionate individuals. Her platform to do this is through Moore Aloha Foundation.
A product of the Southern California talent hotbed and the archetype of the modern professional surfer. Groomed from birth and destined for greatness.
A true waterman who accomplishes earth-shattering human feats on a daily basis. He is as comfortable on an 80-foot wave at Jaws in Maui as he is stand-up paddling white-water rapids in the middle of the United States.
THE GOLDEN CHILD
The best sixteen-year-old surfer in the world. A humble prodigy, groomed in the reef breaks of Maui and already showing dominance around the globe.
MODERN SURF NOMAD
Raised on "the Garden Isle of Kauai”, Koa's roots with living a pure and healthy lifestyle run deep. He is the modern day surf adventurer. Living to find the world's best waves on any giving day and bringing his fans along through all of his creation of content across the web.
At 18, she's already established herself as a California longboarding fixture. A WSL Longboard World Champion and style icon in the making, Rachael is dedicated to becoming the most well-rounded surfer she can be, learning to shape her own boards and riding waves around the world.
The showman. Brett Simpson is Huntington Beach's most loved surfing Ambassador, with waveriding capabilities as electric as his personality. 2x US Open of Surfing Champion and USA Olympic Team coach.
This young buck from Bull Bay is leading the charge to get Jamaican surfing onto the world's biggest stage. Shama is always spreading the good vibes! Whether it be surf, skate, music or art, Shama's talent spans far beyond the waves.
A product of his environment, Matahi is best known for his hard charging antics at massive Teahupoo. He might also catch him ripping some of your favorite tunes on guitar. One thing is for sure. If you’re even stranded on a desert island, he’s the one you would want to have with you.
ALL AMERICAN GIRL
Zoe has grown up on the beaches of Florida. An all-star athlete that chose to take the surfing route that’s garnered multiple East Coast titles and even National championships.
A hard charging, no BS kind of guy. Will is paving his own path in the surf world and beyond. Big Wave World Tour Competitor, NYC surfing ambassador, and Founder of Skudin Surf.
JAPAN’S RISING SON
Japan’s most decorated professional surfer. Hiroto became the first Japanese surfer to make a splash on the world stage when he won the US Open of Surfing. Almost more famously remembered for his ‘Thug Life’ video that ensued his maiden victory.
SUNSHINE COAST - QLD
Reef came to life a few years back boosting some of the biggest airs the world has ever seen. If you were ever to think airs is all he has in his bag, think again as he charges harder than most and competes like a veteran. Once he really understands the flow of the QS’ there is no doubt he will make the leap onto the World Tour and become a standout on the biggest stage in surfing.
Truly the archetype of the modern surfer, speaking five languages fluently, representing the beauty of mixtures and carrying a trademark touch of Portuguese flair and German strength. As a professional big wave rider and content creator, Nic hunts all meaty swell around the planet to find big barrels, slabs and heavy water wherever he can.
Kirra is a previous World Junior Champion, one of the top honors for a surfer that has not gotten into their 20s yet. She is already almost to the big leagues, just missing becoming a WSL champion tour athlete by one spot (on her first year on the QS). She has proven herself as one of the next generations great talents, charging big waves and surfing with power.
A 5X X Games gold medalist and vert skateboarding specialist, Elliot likes to spend most of his time in the air. With his very own backyard mega ramp setup and the confidence he has going big, you can always count on sparks to fly when he drops in.
Surfing and skateboarding aren’t that different from each other, so it’s not uncommon to see cross training between the two for surfers and skaters alike. But in the case of Ruby Trew, she is ripping in the water and landing complex tricks on the vert ramp. There are few kids that surf and skate both on such a high level at such a young age.
He’s the absolute champ of Spain 2019 by winning both category under 18yr old and Open division. Iker is quiet and humble on land and a real warrior in the water. Son of Ibon Amatriain , 1st ever European invited to the Eddie Aikau, big waves riding is a family affair. He made the final with his dad of the big wave local contest in the Bask Country : The Roca Puta Challenge in 15 / 20 foot waves and has been invited at the Quemao Class the last 2 years where he made the 1/4 finals ( our Atlantic Pipeline contest). Iker is a big hope for Spain.
In line with his brother and his discreet and humble family of great surfers, this 16 y old mini legend of the Spanish Basque Country progresses and impresses on small and bid waves. He recently caught some of the biggest waves ever seen in Roca Puta , the Ultimate big waves spot in the Spanish Basque Country. The Amatriain travel thousands of Kilometers every year to be in the right place, right time : "If the Amatriain are there, you know you‘re in the right spot."
This tiny natural-footer, from Lisbonne, shreds. She’s a real competitor and she proved it in 2017 by winning the same year the National Portuguese championship and the European WSL Tour. Now, she’s carrying her urban style around the world to compete and get a spot on the dream tour. She surfs, she skates, she smiles and we love her.
Jade, a pure product of Hossegor, she’s carrying her cute blonde face around the world to Surf all year long. She loves punchy waves as she grow up in front t of « La Graviere » one of the best beach beak in the world. So, when it’s On there you will have a good chance to meet her at the line-up
Dean is a perfect example of a modern surfer, showing to the world that a person coming from a « None-surfing land » Belgium can become one of the best surfer of his generation. He’ s from Belgium, spends his time in between France in summer and Costa Rica in winter and travels the world in between. He loves big hollow barrels and got a new school approach since super young age.
Finn Springborn is a second generation surfer who grew up in the most northern town of Germany. Once he got hooked on surfing, he quickly became a cold water surfer at heart and has since been seen regularly roaming the colder parts of the World with a tight group of likeminded friends in search for empty perfection.
MANLY BEACH - NSW
Regarded as a top 3 talent for his age in Australia with style and maturity that has him looking like a combination of a young Taj Burrow & Julian Wilson.
Australian Title holder and most recently took out the Julian Wilson Serious Fun Airshow Event. On top of all of the accolades in the water, Winter has also inspired thousands of kids to participate in the W4W Surf to School Charity he developed.
AVALON BEACH - NSW
Beginning to position herself as one of the best 15-year-olds in Australia. Most recently, Cedar finished runner-up in the biggest event that’s held in Australia for qualifying surfers. Five consecutive state titles and a national championship is validating this young lady from the Northern Beaches of Sydney.
ANGOURIE - NSW
Always on the hunt for the biggest ramps and barrels he can find. Oscar is just beginning to scratch the surface on his travels but has already tackled a few strike missions to Tahiti to learn the ropes at Teahupoo. Watch for this guy on any of the upcoming swell stories.
CRONULLA - NSW
Quiet and humble but with an approach that will shock you. Jarvis has won numerous State and Australian National Titles and has a love for big waves more than most kids his age, packing massive waves in Hawaii on the regular. His air game is above the rest and has a one of a kind style that you’d kill for. But maybe the best thing about Jarvis is his smile, he is without a doubt one of the best kids you will ever meet!
Taro grew up surfing around the city of Los Angeles and has quickly come on the competitive scene. After multiple Jr. wins, he recently took out his first QS contest, beating people twice his age on the way to the podium. Most surfers know him for his style, which is well beyond his years.
Under the tutelage of Carissa Moore, Vaihiti is quickly becoming one of the biggest threats to female surfing and she’s just 12 years old.