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Surf. Art. Music. Style.

Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and tastemakers. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired — every single day. Welcome to the World of Hurley, enjoy!

News

BEHIND THE ATHLETE: QUAID FAHRION

BEHIND THE ATHLETE: QUAID FAHRION

Hailing from one of California’s surfing hotbeds, Quaid Fahrion grew up in the water — with the podium results to prove it. But what else gets the 2x NSSA Champ...

BEHIND THE ATHLETE: VAIHITI INSO

BEHIND THE ATHLETE: VAIHITI INSO

You may recognize Vaihiti and her megawatt smile from many a Hurley campaign — or her numerous podium appearances as she ascends the ranks of the world’s best up and...

BEHIND THE ATHLETE: JARVIS EARLE

BEHIND THE ATHLETE: JARVIS EARLE

Sydney’s Jarvis Earle has been rapidly ascending the ranks of the World Tour qualifying series, effectively solidifying him as one of Australia’s top prospects. With a well rounded arsenal of...

BEHIND THE ATHLETE: TARO WATANABE

BEHIND THE ATHLETE: TARO WATANABE

COMPETING SINCE THE AGE OF 9 WITH NO SIGNS OF SLOWING DOWN, CALIFORNIAN TARO WATANABE IS LASER FOCUSED ON MAKING IT TO THE BIG LEAGUES. BUT WHAT ELSE GETS HIM...

BEHIND THE ATHLETE: BRANDON DAVIS

BEHIND THE ATHLETE: BRANDON DAVIS

Snowboarding since the age of five, it’s no surprise that Brandon has already achieved so much success on the slopes. A Team USA athlete, he’s known for his high flying...

BEHIND THE ATHLETE: CONNOR O’LEARY

BEHIND THE ATHLETE: CONNOR O’LEARY

Australian Connor O’Leary prefers to fly under the radar and let his surfing do the talking — but he might find that hard to do after his 2024 Olympic qualification...

BEHIND THE ATHLETE: SHILOH TENNBURG

BEHIND THE ATHLETE: SHILOH TENNBURG

You may recognize Shiloh as one our favorite faces, appearing in many a Hurley campaign shoot. Besides being one of our stars in front of the camera, Shiloh is as...

BEHIND THE ATHLETE: IRIE FITZGERALD

BEHIND THE ATHLETE: IRIE FITZGERALD

Originally from Guam, our girl Irie is currently honing her skills in Hawaii where she has easy access to her favorite kind of waves: big ones. If you see a...

BEHIND THE ATHLETE: KADEN AWAD

BEHIND THE ATHLETE: KADEN AWAD

Kaden’s career got going early, as he took the podium more than a few times while competing in the U12 National Scholastic Surfing Association division. You may already know that...

BEHIND THE ATHLETE: LUKE GUINALDO

BEHIND THE ATHLETE: LUKE GUINALDO

A standout in any lineup he encounters and prolific TikTok content creator, Luke Guinaldo is the epitome of southern California energy. From Northside HB to our For You Page, we've...

BEHIND THE ATHLETE: CORAL SCHUSTER

BEHIND THE ATHLETE: CORAL SCHUSTER

Our girl Coral is living the life. When she’s not starring in our latest campaign, you can catch her globetrotting, creating content, and catching rays and waves in Satellite Beach,...

BEHIND THE ATHLETE FILIPE TOLEDO

BEHIND THE ATHLETE FILIPE TOLEDO

Brazilian surfer Filipe Toledo has been a high flying mainstay on the World Tour for years (and has been part of the Hurley team for most of that), and in...

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Take a dip in swim that looks good on you — and the planet