Surf. Art. Music. Style.

Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and tastemakers. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired — every single day. Welcome to the World of Hurley, enjoy!

SUMMER ON OUR MINDS

SUMMER ON OUR MINDS

The countdown to the best time of the year is officially on 
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FIVE STAR STYLE

FIVE STAR STYLE

Crowd pleasers. Best sellers. Cream of the crop. Whatever you call ‘em, here are our most-loved styles. 
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THE SUMMER SWIM GUIDE IS HERE

THE SUMMER SWIM GUIDE IS HERE

FIND YOUR PERFECT FIT NOW
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THE HURLEY X '47 X MLB® COLLECTION

THE HURLEY X '47 X MLB® COLLECTION

FROM THE SAND TO THE STANDS, THERE'S SOMETHING FOR EVERY FAN
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GET TECHNICAL

GET TECHNICAL

Explore performance gear designed for all you do 
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Shop by Color

Shop by Color

SHOP YOUR FAVORITE HURLEY STYLES BY COLOR
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THE BEST BOARDIES IN THE LINEUP

THE BEST BOARDIES IN THE LINEUP

FOUR REASONS WHY WE’RE PHANTOM™️ FOR LIFE 
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MEOW MIX

MEOW MIX

Mix, match, and meow in reversible animal print bikinis. 
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WE’VE GOT THE BLUES

WE’VE GOT THE BLUES

Explore new styles in our favorite color  
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ATHLETE’S PICKS: CONNOR O’LEARY

ATHLETE’S PICKS: CONNOR O’LEARY

Explore the styles that Connor takes with him as he travels (and surfs!) the world as a WSL Championship Tour athlete  
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TRAVEL EDIT: CALIFORNIA COAST

TRAVEL EDIT: CALIFORNIA COAST

FROM SAN DIEGO TO THE BAY, HERE’S WHAT OUR TEAM IS PACKING FOR THOSE EXTRA SPECIAL CALIFORNIA DAYS.  
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BEACH DAZE

BEACH DAZE

Hats, towels, and brand new Phantoms — oh my. Everything you need for your next beach day are here.  
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2022 RIP CURL PRO BELLS BEACH CHAMPION: FILIPE TOLEDO

2022 RIP CURL PRO BELLS BEACH CHAMPION: FILIPE TOLEDO

With a win at Bells, Filipe takes over the WSL World no. 1 spot  
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COMING TOMORROW: A BRAND-NEW HURLEY X ’47 X MLB® COLLECTION

COMING TOMORROW: A BRAND-NEW HURLEY X ’47 X MLB® COLLECTION

We kind of knocked it out of the park with this one…  
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from the beach to the streets

FROM THE BEACH TO THE STREETS

GET DRESSED IN THESE
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