Surf. Art. Music. Style.

Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and tastemakers. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired — every single day. Welcome to the World of Hurley, enjoy!

A LOOK BACK AT A GREAT YEAR

A LOOK BACK AT A GREAT YEAR

2022 WAS PRETTY LIT
Read More
WHAT WE’RE LOVING FOR FALL

WHAT WE’RE LOVING FOR FALL

New women’s arrivals are here (and oh so good)
Read More
NATIONAL RECYCLING DAY

NATIONAL RECYCLING DAY

HINT: IT’S KIND OF A 24/7 THING OVER HERE
Read More
HOW WE’RE STAYING WARM THIS WINTER

HOW WE’RE STAYING WARM THIS WINTER

HINT: NEW OUTERWEAR IS HERE
Read More
DREAM CHASERS

DREAM CHASERS

HERE'S TO SUN AND FUN FOREVER
Read More
THE FALL EDIT

THE FALL EDIT

Everything our team is rocking for the new season
Read More
GET COOL-WEATHER READY

GET COOL-WEATHER READY

with flannels, graphic tees, and pants — oh my 
Read More
GO GREEN (IN ANY COLOR)

GO GREEN (IN ANY COLOR)

Earth-friendly looks and why we love them
Read More
BUILT TO ENJOY

BUILT TO ENJOY

Explore our all new pant collection 
Read More
PHANTOM™️ FOREVER

PHANTOM™️ FOREVER

Performance driven boardshorts in six different styles. Get to know the lineup’s favorite trunk now.
Read More
NEW H2O-DRI STYLES

NEW H2O-DRI STYLES

STAY DRY. STAY COMFORTABLE.
Read More
CONGRATULATIONS FILIPE TOLEDO

CONGRATULATIONS FILIPE TOLEDO

Introducing the 2022 World Surf League World Champion
Read More
IT'S A PARTY — A BLOCK PARTY

IT'S A PARTY — A BLOCK PARTY

GET TO KNOW OUR MOST ENDURING STYLE
Read More
SUSTAINABILITY FOR THE WIN

SUSTAINABILITY FOR THE WIN

Styles that look good on you and the 🌎
Read More
WIN A LIMITED EDITION LOVESHACKFANCY X HURLEY SKATEBOARD