Surf. Art. Music. Style.

Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and tastemakers. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired — every single day. Welcome to the World of Hurley, enjoy!

THE CHILL ZONE

THE CHILL ZONE

GET ELEVATED IN TECHNICALLY ADVANCED SNOWGEAR
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ROAD TESTED NEW ARRIVALS

ROAD TESTED NEW ARRIVALS

OREGON WILDERNESS, MEET OUR NEWEST STYLES
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CONGRATS FILIPE!

CONGRATS FILIPE!

YOUR 2023 WORLD CHAMPION
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CALIFORNIA COOL

CALIFORNIA COOL

CALIFORNIA COOL
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MAUI RELIEF FUND

MAUI RELIEF FUND

HELP SUPPORT OUR MAUI OHANA
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CONGRATS ELI HANNEMAN

CONGRATS ELI HANNEMAN

YOUR 2023 US OPEN OF SURFING CHAMPION
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CONGRATS FILIPE TOLEDO

CONGRATS FILIPE TOLEDO

YOUR 2023 CORONA J-BAY OPEN CHAMPION
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CONGRATS Carissa Moore: 2023 SURF RANCH PRO CHAMPION
ALL NEW: EXPLORE COLLECTION STYLES

ALL NEW: EXPLORE COLLECTION STYLES

GEAR UP TO GET OUT THERE
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ELLIOT SLOAN WINS X GAMES GOLD

ELLIOT SLOAN WINS X GAMES GOLD

SKATEBOARD VERT BEST TRICK
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HURLEY X NICK KUCHAR

HURLEY X NICK KUCHAR

LEARN MORE ABOUT THE SECRET SPOT COLLECTION
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Brand new Nascar x Hurley styles are here 🏁

Brand new Nascar x Hurley styles are here 🏁

Drivers, start your engines… 
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