Surf. Art. Music. Style.

Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and tastemakers. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired — every single day. Welcome to the World of Hurley, enjoy!

BEHIND THE ATHLETE FILIPE TOLEDO

BEHIND THE ATHLETE FILIPE TOLEDO

GET TO KNOW THIS HIGH FLYING BRAZILIAN WONDER
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HURLEY X LOGAN TAY

HURLEY X LOGAN TAY

FOR BEACH BABES, BY BEACH BABES
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TWENTY FIFTH ANNIVERSARY COLLECTION

TWENTY FIFTH ANNIVERSARY COLLECTION

EXPLORE THE NEWEST DROP
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ON ISLAND TIME

ON ISLAND TIME

OUR NEW SURF AND SWIM LOOKING (REAL) GOOD IN WAIKIKI 
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YOU’RE INVITED: THE HURLEY MUSIC STAGE AT THE US OPEN OF SURFING

YOU’RE INVITED: THE HURLEY MUSIC STAGE AT THE US OPEN OF SURFING

JOIN US FOR LIVE MUSIC STRAIGHT FROM THE SAND 
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HAWAII STYLE

HAWAII STYLE

STAY ON ISLAND TIME WITH OUR ALL NEW ARRIVALS
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25th Anniversary
HAPPY INTERNATIONAL WOMEN’S DAY
Playa Fun
THE HURLEY PRO SUNSET BEACH 2024
THE CHILL ZONE

THE CHILL ZONE

GET ELEVATED IN TECHNICALLY ADVANCED SNOWGEAR
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ROAD TESTED NEW ARRIVALS

ROAD TESTED NEW ARRIVALS

OREGON WILDERNESS, MEET OUR NEWEST STYLES
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CONGRATS FILIPE!

CONGRATS FILIPE!

YOUR 2023 WORLD CHAMPION
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CALIFORNIA COOL

CALIFORNIA COOL

CALIFORNIA COOL
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MAUI RELIEF FUND

MAUI RELIEF FUND

HELP SUPPORT OUR MAUI OHANA
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