Surf. Art. Music. Style.

Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and tastemakers. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired — every single day. Welcome to the World of Hurley, enjoy!

< Back to World of Hurley

Sep 21, 23

ROAD TESTED NEW ARRIVALS

OREGON WILDERNESS, MEET OUR NEWEST STYLES

Sep 11, 23

CONGRATS FILIPE!

YOUR 2023 WORLD CHAMPION

Sep 11, 23

CALIFORNIA COOL

Take a dip in swim that looks good on you — and the planet

SHOP NOW

Sustainably Made Swim

Take a dip in swim that looks good on you — and the planet

SHOP NOW

Aug 16, 23

MAUI RELIEF FUND

HELP SUPPORT OUR MAUI OHANA

Aug 16, 23

CONGRATS ELI HANNEMAN

YOUR 2023 US OPEN OF SURFING CHAMPION

Jul 19, 23

CONGRATS FILIPE TOLEDO

YOUR 2023 CORONA J-BAY OPEN CHAMPION

May 31, 23

CONGRATS Carissa Moore: 2023 SURF RANCH PRO CHAMPION

CAN WE GET A YEEHAW?

May 23, 23

ALL NEW: EXPLORE COLLECTION STYLES

GEAR UP TO GET OUT THERE

May 19, 23

ELLIOT SLOAN WINS X GAMES GOLD

SKATEBOARD VERT BEST TRICK

May 15, 23

HURLEY X NICK KUCHAR

LEARN MORE ABOUT THE SECRET SPOT COLLECTION

May 08, 23

Brand new Nascar x Hurley styles are here 🏁

Drivers, start your engines…

May 01, 23

Introducing the Hurley x Moore Aloha Collection 🌺

Chase your dreams. Live authentically.

Apr 28, 23

CONGRATULATIONS CARISSA MOORE

YOUR 2023 MARGARET RIVER PRO CHAMPION

Apr 23, 23

Phantom™️ For All: Freedom in the form of fabric

Kai Lenny 🤝 the Phantom™ Naturals Sessions 16" Boardshort

Apr 16, 23

Phantom™️ For All: Freedom in the form of fabric

MATAHI DROLLET🤝THE PHANTOM™️ NATURALS TAILGATE 18”