Surf. Art. Music. Style.

Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and tastemakers. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired — every single day. Welcome to the World of Hurley, enjoy!

THE NASCAR X HURLEY COLLECTION

THE NASCAR X HURLEY COLLECTION

Get track-ready in our most iconic collection to date 
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JARVIS EARL WINS 2023 WORLD JUNIOR CHAMPIONSHIPS

JARVIS EARL WINS 2023 WORLD JUNIOR CHAMPIONSHIPS

THE YOUNG AUSTRALIAN CINCHED HIS BIG WIN IN PERFECT SOUTHERN CALIFORNIA CONDITIONS 
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GIFT LIKE A PRO: ZAK HALE

GIFT LIKE A PRO: ZAK HALE

WHAT THE PRO SNOWBOARDER IS GIFTING AND GETTING THIS YEAR
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GIFT LIKE A PRO: SHAMA THE SUPERMAN

GIFT LIKE A PRO: SHAMA THE SUPERMAN

Explore the styles Jamaica’s golden child is gifting (and getting) this year 
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Gift Like a Pro: Zoe McDougall

Gift Like a Pro: Zoe McDougall

Peep the styles she’s gifting (and getting) this year 
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A LOOK BACK AT A GREAT YEAR

A LOOK BACK AT A GREAT YEAR

2022 WAS PRETTY LIT
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WHAT WE’RE LOVING FOR FALL

WHAT WE’RE LOVING FOR FALL

New women’s arrivals are here (and oh so good)
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NATIONAL RECYCLING DAY

NATIONAL RECYCLING DAY

HINT: IT’S KIND OF A 24/7 THING OVER HERE
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HOW WE’RE STAYING WARM THIS WINTER

HOW WE’RE STAYING WARM THIS WINTER

HINT: NEW OUTERWEAR IS HERE
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DREAM CHASERS

DREAM CHASERS

HERE'S TO SUN AND FUN FOREVER
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THE FALL EDIT

THE FALL EDIT

Everything our team is rocking for the new season
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GET COOL-WEATHER READY

GET COOL-WEATHER READY

with flannels, graphic tees, and pants — oh my 
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GO GREEN (IN ANY COLOR)

GO GREEN (IN ANY COLOR)

Earth-friendly looks and why we love them
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BUILT TO ENJOY

BUILT TO ENJOY

Explore our all new pant collection 
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PHANTOM™️ FOREVER

PHANTOM™️ FOREVER

Performance driven boardshorts in six different styles. Get to know the lineup’s favorite trunk now.
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