Surf. Art. Music. Style.

Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and tastemakers. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired — every single day. Welcome to the World of Hurley, enjoy!

BEACH DAYS, MEET BOARDSHORTS

BEACH DAYS, MEET BOARDSHORTS

We’ve got boardies for every kind of beach day 
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WIN A LIMITED EDITION LOVESHACKFANCY X HURLEY SURFBOARD

WIN A LIMITED EDITION LOVESHACKFANCY X HURLEY SURFBOARD

SURFBOARDS ARE BETTER IN FLORAL
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all american collection

FOR THE LOVE OF COUNTRY

DOIN’ IT FOR THE RED, WHITE, AND BLUE
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ATHLETE’S PICKS: JAKE MARSHALL

ATHLETE’S PICKS: JAKE MARSHALL

Explore the WSL World Tour surfer’s favorite Hurley styles
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SNEAK PEEK: THE LOVESHACKFANCY X HURLEY COLLABORATION
SUMMER APPROVED

SUMMER APPROVED

Get ready for marathon beach days with warm weather must-haves
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STAY DRY AND COMFORTABLE IN H2O-DRI

STAY DRY AND COMFORTABLE IN H2O-DRI

LEARN MORE ABOUT OUR H2O-DRI COLLECTION
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THE GREEN EDIT

THE GREEN EDIT

PLUS, MAKE ANY ORDER GREEN WHEN YOU CHOOSE GREEN SHIPPING PROTECTION 
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THE TRAVEL EDIT: HAWAII

THE TRAVEL EDIT: HAWAII

CUE ALL THE ALOHA VIBES  
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INTRODUCING: THE AMERICANA COLLECTION

INTRODUCING: THE AMERICANA COLLECTION

Just add summer BBQs and beach bonfire nights 
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hurley x carissa moore aloha collection

THE HURLEY X MOORE ALOHA COLLECTION

CHASE YOUR DREAMS. LIVE AUTHENTICALLY. 

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COMING TOMORROW: THE HURLEY X MOORE ALOHA COLLECTION

COMING TOMORROW: THE HURLEY X MOORE ALOHA COLLECTION

Get ready for (super) fun prints and all the aloha
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SUMMER ON OUR MINDS

SUMMER ON OUR MINDS

The countdown to the best time of the year is officially on 
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FIVE STAR STYLE

FIVE STAR STYLE

Crowd pleasers. Best sellers. Cream of the crop. Whatever you call ‘em, here are our most-loved styles. 
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THE SUMMER SWIM GUIDE IS HERE

THE SUMMER SWIM GUIDE IS HERE

FIND YOUR PERFECT FIT NOW
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