Date of Birth: Sept 28, a long time ago

Best Known For: Endless Summer, and a smile

Local Spot: Salt Creek, best beach in the world. Ha!

My Crew: Mr. Snokoko

Board of Choice: My new 5'7” Timmy Patterson

Dream Wave: Love them all

My Top Five:

1.) Coffee in the am 2.) Surfing 3.) Avocados 4.) Friends 5.) Wine in the evening Thanks the perfect day...

Photo highlights from the two stops in North Carolina. Check out the full-length videos from Onslow and S-Turns.

Hurley's Rip My Shred Stick Tour made their next two stops along the East Coast Monday and Tuesday. Monday's stop landed the Hurley and Phantom teams at the Marine Corps in Onslow Beach, NC. On Tuesday the kids came out in full force to greet the Hurley team at Real Water Sports surf shop in Outer Banks, NC. Stay tuned for updates and pictures from the Rip My Shred Stick Tour as it wraps up these next three days in Virginia Beach and New Jersey.

FINAL THREE STOPS:
July 15 VIRGINIA BEACH, VA COASTAL EDGE AND 17TH STREET
July 17 OCEAN CITY, NJ HERITAGE SURF SHOP
July 18 LAVALETTE, NJ OCEAN HUT

Popular Tour includes an Indo Dream Trip giveaway at Ron Jon Surf Shop in Cocoa Beach

COSTA MESA, CA, — July 1, 2010 — After a brief hiatus, Hurley’s Rip My Shred Stick tour will return to the East Coast this summer. The eight-stop tour, which allows kids 16 and under to hang out with the Hurley team, test-drive their boards and compete in a no-pressure, all-fun surf event, will begin July 7 in Jacksonville Beach, FL and conclude on July 18 in New Jersey. “We’ve had so much fun with the Rip My Shred Stick tour in years past,” says Hurley’s VP of Marketing Pat O’Connell. “And there’s no better place than the East Coast to bring it back. I know our athletes are fired up to get out there and mix it up with the Right Coast’s next generation.”

In addition to the traditional Rip My Shred Stick surf event, the Phantom Truck will be on hand at every stop offering customized boardshorts, prizes and giveaways. The biggest event surrounding the truck will be our official East Coast Phantom with Nike Flywire launch at Ron Jon Surf Shop. There, participants will be able to trade in their old boardshorts, buy Flywires at half-price and be entered in a drawing for a trip to Kandui Resort in Indonesia with Rob Machado and the Hurley Team. So far, three other winners have been picked for the trip in October 2010. The event at Ron Jon will reveal the fourth lucky surfer to join Machado in Indo. “The Kandui resort is a special place,” says Machado. “I can’t wait to get out there and split a few peaks with these guys.”

More info on the sweepstakes can be found at www.hurley.com/upgrade. Regardless of whether you’re the Indo Dream Trip winner or a participant in one of the eight Rip My Shred Stick stops, we guarantee the experience will be unforgettable. Watch for the Phantom Truck and the Hurley Team to come rolling to a town near you starting July 7. For more info, go to www.hurley.com.

Official Rip My Shred Stick Tour Schedule:

DATE LOCATION SHOP

July 7 JACKSONVILLE BEACH , FL SUNRISE AND AQUA EAST

July 8 DAYTONA BEACH, FL MAUI NIX

July 10 COCOA BEACH RON JON

July 12 ONSLOW, NC CAMP LEJUNE

July 13 OUTER BANKS, NC REAL WATER SPORTS

July 15 VIRGINIA BEACH, VA COASTAL EDGE AND 17TH STREET

July 17 OCEAN CITY, NJ HERITAGE SURF SHOP

July 18 LAVALETTE, NJ OCEAN HUT

Moustache March raises $1000 for charity (and a few million in laughs). Photos: Michael Lallande

Hurley's had plenty of noteworthy celebs show up on campus. But when Prince, Dr. Phil, Mr. T, Hall and Oates, Gallagher, Cheech and Chong and Tom Cruise make an appearance on the same day, you know something special is happening. The awesomeness that is Moustache March got a whole lot awesomer this year with more and more dudes using that strip above their lip as a license to get freaky.

And man, did they get freaky. Wally Sato, Crawford. Smiley, Solow and Marsi. Bruce and Jorge. Prince. And Tom Cruise aka Aaron Belchere, all bringing down the house in their own special way.

Of course, none of this would have been possible without our Ambassador of Fun, Robby Adams, making it all happen and providing the bacon. (mmmm, bacon) On top of that, we raised almost $1,000 for the Orangewood Foundation.

Not a bad for an afternoon of shenanigans. Alas, all that fun must eventually come to an end. (Except for Weber and Valle, who will be wearing their side-effects for months.) Time to bust out those razors and start plotting for next year.

Watching from the sidelines on one of the biggest North Shore days in recent memory. By Pat O'Connell

I had no intentions on surfing this day. I'd been hearing about the swell from hell for more than a week and I just figured, 'It's going to be a good day to go see the new George Clooney movie.' But somehow, Rob convinced me to hop on the Ski and go out and "have a look."

Keep in mind that this day was a whole 'nother level from when we normally "hop on the ski." Closeout sets unfolded all the way from Backyards to Revelations. 30-footers were shutting down Waimea. And the mythical Outside Log Cabins, the place where Bradshaw rode the "biggest wave ever," was peeling like your local pointbreak — at about 200 feet. Maybe 250.

So Rob and I headed out there anyway. No intentions to surf it. Just like those ambulance chasers who drive around looking for accidents. We wanted to see waves that scared us. And wipeouts that made us scream. When we got out there, we were shocked to find almost no one around. Aamion was out there with the Malloys, and Garrett McNamara and Kealii Mamala were out, but that was about it. I guess everyone else was either at Waimea or Jaws.

The second you see one of these 30-foot proper sets wedge up at Outer Logs, you realize it's the best big wave in the world. Just 200 yards of vertical wall, peeling perfectly into deep water. And I was blown away at what Garrett and Kealii were doing out there. They had so much gear on they looked like superheroes. But they were surfing like superheroes, carving 60-foot faces like it was 6-foot Trestles. The Malloys also got some good ones, until Aamion got rolled on the Ski trying to save Chris. The chops were bigger than my beat-up Volvo station wagon out there.

Rob and I never did ride a wave and we didn't really care. We knew we didn't have the right equipment and weren't properly prepared. But just to see it all go down first hand was a privilege. I almost feel like I had some crazy big-wave session myself -- especially when we narrowly missed another huge closeout set on the way in.

While we were out there, we captured a few moments. Keep in mind that this is about the worst footage you'll ever see. I've watched higher-quality videos of Bigfoot and UFOs. But it'll at least give you an idea of the waves these guys rode today. Waves that will likely go down in history as some of the biggest of the decade. — Pat O

Pat O finds a double-up in his front yard. Video: Tom Aiello

Brock Little on the dangers of...webcasting

I haven't written a blog in a while, and I have all kinds of excuses why I don't have the time to write. I've been working on ...Lost (I'm not sure why I put the ...), I've been in a movie with Seth Rogan (great guy), I've been surfing a lot (yeah right). My excuses are weak. I'm lazy.

About a month ago, Pat O called and told me I was going to do some commentating on the webcast for the Hurley Pro at Tresles. I tried to wiggle my way out, but when Pat sets his mind to something there is no changing it. I was on my way to Cal. For most people this probably sounds fun. Hurley pays my way to the mainland, gives me great accommodations (Pat's couch), and Pat takes me out to dinner, lets me drink his wine and eat his ice cream.

All I have to do is bullshit about the best surfers in the world. I know this makes me sound like a puss, but talking on the web is scary. Let me go paddle in at Waimea, or do some dumb stunt, those are things I can handle. Walking into the webcast booth, that's intimidating.

Once I get going, it's all good, and then come the e-mails. In between questions and "Atta boy Brock" is the constructive criticism all the webcasters love. Stuff like "You're a kook," "I'm tired of Brock already" etc., all that crap tends to stick with you more than the love letters.

This year the waves were inconsistent, but I thought the contest was still insane. The level of pro surfing is so high. This was the first time in at least a decade, I walked away not sure who the best surfer in the world is. For me it's always been Kelly. This year, I thought a few of the guys had reached his level, or maybe he slipped a little. Could be his boards suck. Whatever, now I feel like Kelly's one of the best, with company.

Can't wait to webcast next year, if Kelly's on tour he'll prove me wrong. If he's retired, he'll e-mail me and call me a kook.—Brock

Hurley's revolutionary surf trunk wins Boardshort of the Year at the SIMA Image Awards in Cabo

Six years ago, it replaced the banana hammock for Nike-sponsored European Olympic swimmers. Today, it's the material that created the undisputed Boardshort of the Year for two years running. Hurley's Phantom won again at the seventh annual SIMA Image Awards held this past weekend at the Crowne Plaza Resort in San Jose Del Cabo. In front of 150 peers, Hurley Senior VP of Marketing Paul Gomez thanked SIMA for all its hard work, the retailers for their ongoing support and the other brands for their pursuit of excellence and healthy competition.

The Phantom Stretch fabric — first introduced in 2007 —has sparked a space race in the boardshort category, with a handful of companies pushing for the next quantum leap in lightness, stretchiness and overall performance. Fortunately, the original of these super-stretch boardshorts keeps evolving with the Phantom with Nike Flywire coming 11/27/09. Check out the primer here or, to buy your own pair of Phantoms, go to our store.

Here's the complete list of SIMA Image Awards winners recognized this weekend at the SIMA Surf Summit. Congratulations to all the brands who took home a wooden wave. Hope that tequila wasn't too hard on you in the morning.

2009 SIMA IMAGE AWARDS WINNERS and NOMINEES

OVERALL AWARDS
Breakthrough Brand of the Year: * winner - Atwater

Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and December 31, 2008. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.
Atwater *
Firewire Surfboards
Sanuk Footwear

Skullcandy

Von Zipper

Breakthrough Retailer of the Year: * winner – Coastal Edge, Virginia/NC

Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2008. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal.
Coastal Edge, Virginia/NC *
Hanger 94, San Diego
Heritage, New Jersey
K-5, Oceanside
Quiet Flight, Florida

MEN’S AWARDS

Men’s Apparel Brand of the Year: * winner - Billabong

Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2008.
Billabong *
Hurley
O’Neill
RVCA
Volcom

Men’s Marketing Campaign of the Year: winner - …lost’s “The ‘Old’…lost” Campaign

Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2008. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date on or before October 1, 2008 (approx. the October or November issues of endemic magazines.)

…lost’s “The ‘Old’…lost” Campaign *
Billabong’s “Evolution of an Icon” Campaign
Hurley’s “Phantom – True Performance” Campaign
Nixon’s “Motion” Campaign
Sanuk’s “This Is Not a Shoe” Campaign

Men’s Boardshort of the Year: * winner - Phantom® 120 by Hurley

Criteria: Awarded to the boardshort product that featured the most exciting design, appeal or innovation between January 1 and December 31, 2008.
Angulator Mod by Volcom
Metallica Limited Edition by Billabong
My Dog Spot by Quiksilver
Phantom® 120 by Hurley *
TIA by O’Neill

Men’s Retailer of the Year: * winner – Surfside Sports, Costa Mesa

Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men’s category between January 1 and December 31, 2008.
Hansen’s Boardroom, Encinitas
Huntington Surf & Sport, Huntington Beach
Surfside Sports, Costa Mesa *
The Beach House, Santa Barbara
Whalebone, Virginia/NC

WOMEN’S AWARDS

Women’s Apparel Brand of the Year: * winner – Billabong Girls

Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2008.
Billabong Girls *
Hurley
Roxy
RVCA
Volcom Girls

Women’s Marketing Campaign of the Year: * winner - L*Space’s “What’s Your L?” Campaign

Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2008. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date on or before October 1, 2008 (approx. the October or November issues of endemic magazines.)
Billabong’s “Fever” Campaign
Hurley’s “Young Contemporary” Campaign
L*Space’s “What’s Your L?” Campaign *
Roxy’s “Ia Orana (Hello Tahiti)” Campaign
Volcom’s “Easy on the Eyes” Campaign

Women’s Swim Brand of the Year: * winner – L*Space

Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2008.
Billabong Girls
Hurley
L*Space *
Roxy
Volcom

Women’s Retailer of the Year: * winner – Huntington Surf & Sport, Huntington Beach

Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and December 31, 2008.

Becker, Corona Del Mar
Hansen’s Boardroom, Encinitas
Huntington Surf & Sport, Huntington Beach *
Jack’s, Irvine
Spyder, Hermosa Beach

PRODUCT AWARDS
Accessory Product of the Year: * iPhone Application by Electric Visual

Criteria: Awarded to the accessory product at retail between January 1 and December 31, 2008 that featured the most exciting design, appeal or innovation. Accessory products such as watches, eyewear, bags, fins, etc. can be considered.
Double Agent Headphones by Skullcandy
Infiniti Drylock Boot by Xcel
iPhone Application by Electric Visual *
Master Blaster Headphones by Nixon
Ultimate Tide Watch by Rip Curl

Environmental Product of the Year: * winner - Recycled Boardshort Series by Billabong

Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product at retail between January 1 and December 31, 2008. Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.
Recycled Boardshort Series by Billabong *
Slightly Choppy Eco-Friendly Boardshort by Quiksilver
Soleo Organics Sunscreen by Soleo
Stash Sandal by Reef
V.Co-Logical Creedlers Sandal by Volcom

Footwear Product of the Year: * winner - Authentic by Vans

Criteria: Awarded to the footwear product at retail between January 1 and December 31, 2008 that featured the most exciting design, appeal or innovation.
Authentic by Vans *
Dr. Simmons by Reef
Kia’i by Olukai
Sidewalk Surfers by Sanuk Footwear
Surf Turkey by O’Neill

Surfboard Model of the Year: * winner - Proton by Channel Islands

Criteria: Awarded to the surfboard model at retail between January 1 and December 31, 2008 that featured the most exciting design, appeal or innovation.
C4 Waterman Subvector 9-3 Stand Up Board by C4 Waterman/Boardworks
GTR by Rusty Surfboards
Proton by Channel Islands *
Shane Beschen Rocket by …lost
Taj Pro Model by Firewire Surfboards

Wetsuit of the Year: * winner - Psychofreak by O’Neill Wetsuits

Criteria: Awarded to the wetsuit at retail between January 1 and December 31, 2008 that featured the most exciting design, appeal or innovation.
Cypher by Quiksilver
H-Bomb by Rip Curl
Infiniti Drylock Fullsuit by Xcel
Psychofreak by O’Neill Wetsuits *
Solution Gold Back Zip Fullsuit by Billabong

Pat O, Saxon and Mitch Ross reminisce on an event to remember. This is not a Top 10 list. Video: Tom Aiello

Golden moments from the Hurley Pro. Photos: Michael Lallande

On Sunday night, Hurley marketing director Jeb Siquieros called a meeting for 10 a.m., Monday, at Lowers, to go over the site for the Hurley Pro this September. Pat O'Connell used it as a good excuse to go surfing. He also called his buddy, Rob.