Date of Birth: February 18, 1983

Best Known For: His pearly whites (and living Aloha)

Local Spot: Haleiwa

My Crew: Moody, Freddy P, Kekoa Bacalso and the rest of the family tree

Board of Choice: Eric Arakawa, Element 2 Model, 6'0" x 18.25" x 2.25". Bugga is mean!

Dream Wave: Barra

My Top Five:

1.) Getting Married 2.) Winning the 2007 Xcel Pro 3.) Watching UFC fights 4.) Golf 5.) Drinking a Bud Light after a long day of surfing

Ace had a strong, quarterfinal finish, while Conner and EG made the semis in the Pro Junior. Overall, a solid Hurley showing at one of the most high-performance events to date. Video: PK; Photos: Lallande

Vans Hawaiian Pro Champ Joel Centeio shows Conner Coffin the ropes at Haleiwa. Video: Ryan Perry

Joel Centeio and Kekoa Cazimero have major parts in this new installment from Lancifer Visual.

Our gift to you during this holiday season: a 15-minute video short documenting 60 days in Indo this past summer. Watch it here or click here to download. Video by Tom Aiello.

Scenes from the Hurley/Contrast Magazine boardshort art show at Soho Mixed Media Bar in Honolulu. Lots of fun. Video: Tom Aiello

Joel Centeio, Brock, Koa and Aamion reminisce as the kids rule at Makaha. Video: Tom Aiello

A whirlwind week for the Hurley Ohana. All Photos: Michael Lallande

If you don't write things down on the North Shore, it's easy for the details to get away from you. And a lot has happened since our own Joel Centeio's big win at Haleiwa. We have a new women's world champion (Congrats on No. 3, Steph.) We had Rell Sunn's Menehune event this weekend (good on ya, Kaulana and Elijah.) We had a solid swell hit the Outer Reefs and Waimea on Wednesday (welcome back, Aamion.) We winced as Dillon Perillo took a board to the eye, got five stitches, but is back in the water a few days later. And we've welcomed the arrival of Phantom Man, Damien "Dom" Wills to the seven-mile miracle. Fortunately, we have Michael Lallande and Tom Aiello on hand to document all this action, and there's been plenty. Next up: Joel looks to continue his winning streak at Sunset. Brett looks to end his stellar competitive season on a high note. And Dom is looking for anything — and we mean anything — to pull into. Until then, enjoy the latest batch of images from Lallande and stay tuned for more Waves of the Day from the Hurley Ohana.

Following Joel Centeio en route to his huge win at the Reef Hawaiian Pro. Video: Tom Aiello

The first jewel of the Triple Crown belongs to Hurley's Ambassador of Aloha. All Photos: Michael Lallande

Ask anyone about Joel Centeio, and you'll hear it time and again: "Nicest guy in the world." But after today, you can also add "2009 Reef Hawaiian Pro Champion" to his name. Hurley's Ambassador of Aloha went all out in the 6- to 8-foot surf at Haleiwa today, winning all seven of his heats, beating Parko and finding a huge, heat-winning barrel in the final for a 9.33. Joel's always a force in his hometown waters, but this past week, he's never looked so formidable. "It all just clicked for me this time around," said an elated Centeio. "A lot of my friends -- us guys who surf Haleiwa all the time -- have done well out here. Moody and Kekoa last year, Freddy...I just wanted to keep the tradition going."

He did more than keep tradition going. With his win, he catapulted up to 51st in the World Qualifying Series rankings and has a commanding lead in the Vans Triple Crown of Surfing race. Sunset's next, another one of his strong points. Stay tuned as Joel continues his campaign to a coveted Vans Triple Crown title. As he's already proven, he's only getting better.

[Check the photo highlights by Michael Lallande.]

For more info, go to www.triplecrownofsurfing.com.