Soccer sensation Neymar Junior is teaming up with Jon Rose and Waves for Water for an amazing new project in Brazil. Thirsty to Win, or Sede de Vencer, will follow the Confederation's Cup in Brazil, stopping in each of the cities and bring filtration systems to the neighboring communities in need. To learn more, check out this video or wavesforwater.org.

It's been a long six months since Hurricane Sandy has made landfall — and the relief efforts are still going, and going strong thanks to Jon Rose and Waves for Water. Press play to relive one man's account of the storm and to see how Jon, along with locals, are rebuilding homes and lives on the east coast. One small way to help is with a purchase of one of our Hurley H2O Hurricane Sandy tees. All proceeds from these shirts go towards Jon and his relief initiative. 

At Hurley we live every day like it's Earth Day - which is easy, thanks to Hurley H2O! Because with the help of H2O and these stainless steel canteens, we've banned single-use plastics from the Hurley campus, and in turn from our homes... and we want you to do the same! So, on Earth Day (April 22nd, 2013) get a free, reusbale water bottle with any purchase from Hurley.com, on us. Happy shopping, and more importantly, happy Earth Day. See more on Hurley H2O and how they're helping fight water scaricty around the world here.

The 17th annual Childrens Water Festival was held at UC Irvine and aimed to educated kids about their water footprint – something we think everyone should learn about. Hurley H2O partnered with the Ecology Center and their water shed, and Evan Marks spent two days educating kids on the shed, where Southern California water comes from, and how simple changes can make a difference. Press play and see for yourself.

Who made a splash (and really loves puns) on World Water Day? Hurley H2O and the Rob Machado Foundation, that's who! From making sure everyone who shopped on Hurley.com got a reusable water bottle, to kicking off Hydration Nation at Corona Del Mar High School. Hydration Nation is a great way to get your own high school involved: selling reusable water bottles, effectively eliminating single-use plastics at your school, simultaneously raising money for water filters that will help people around the world get access to clean water. Want to get involved, visit Hurley.com/hydrationnation for more details.

As a brand born from water, World Water Day is the epitome of a Hurley holiday. And though it might feel like every day is World Water Day at Hurley HQ, the Hurley H2O program is capitalizing on this opportunity to educate the public about global water scarcity. Three key programs will aim to combat the consumption of single-use plastics, as well as raise awareness around water conservation and clean water initiatives. These combined efforts will help to provide access to clean water for those in need.

To kick off the day, Rob Machado will pay a visit to Corona Del Mar High School for the 4th installation of Hydration Nation: a program that empowers students to raise awareness on their own campus, eliminate plastics and bring innovative filters to countries in need of clean water. Once completed, Rob will head back to Hurley HQ with Evan Marks from The Ecology Center for a digital Q&A with fans on the Hurley Facebook page. All the while, Hurley.com will be giving away free reusable water bottles with every purchase made on World Water Day.

To learn more about World Water Day, H2O and simple ways you can make a difference, visit hulrey.com/h2o.

Hurley H2O and the Rob Machado Foundation are partnering with select high schools to combat global water scarcity while promoting campus sustainability. H2O and RMF will install innovative water bottle refill stations in high school common areas. The school’s H2O club will inspire students to eliminate single-use water bottles in favor of canteens. They will also raise money for water filters, which will ensure access to clean drinking water in another nation. H2O and RMF will support students in documenting the experience to share with the local community and social media.

One in six people don’t have access to clean water. Five in six can help. To become part of the solution email hydration_nation@hurley.com.

The idea is simple: do what you love and help along the way. It also happens to be the mantra behind Waves For Water. Jon Rose, the man who started Waves For Water, spoke at Chicago Ideas Week and shared the story of how he turned what he loves to do (surf) into a way to help people in need. Check out his inspiring talk here. 

At first the US and North Korea seem like two places that couldn't be more different than one another — and on most levels they are. But after watching this video, you'll see that they are the same on the most important level: the human one. Because clean water is something that we all need, and being able to help another person, or receive help from another person, is an experience we can all appreciate. Jon Rose has taken the Waves for Water to some incredible places, but trust us, this one might have the most impact. Visit wavesforwater.org for more information on Jon's projects.

The Waves for Water volunteers have been working tirelessly to rebuild the New Jersey and New York coastline post-Hurricane Sandy. Their fearless leader, Jon Rose, took some time to fill in Outside Online on the foundation and the relief efforts taking place. Read Jon's interview at Outside Online.