See the Video BTS with Rosie

 

Wednesday, May 16, 2012

This past weekend at Trestles, Rachael Tilly won the WSA West Coast Season Championship for both Girls Longboard Under 18 and Girls Longboard Under 14. If it hasn't already, it's safe to say her trophy case will hit capacity sometime very soon. Way to go, Rachael!

Thursday, May 10, 2012

Remember growing up and there was that one really cool family down the street? The one where the mom always had the good snacks: Oreos, Dunkaroos (R.I.P), fruit rollups, etc. They probably had a trampoline and you could stay up late and watch movies at their house.Well our family of Featherweights is pretty much the same thing. You've got the cool older sister who will let you wear her make up, the Mesh Maxi. Then there's the up-for-anything trouble maker, the mesh tank. Then you've got the other Featherweight tees and some flirty dresses. They're a colorful family and tons of fun. You've got to meet them, so keep reading for full introductions.

Friday, May 4, 2012

We've heard a few stories of girls crying at the mere sight of Beau Foster, which is hilarious and also makes us seriously reconsider our claim that Evan Geiselman is the Bieber of surfing. But we thought it might interest some of you (cough, cough, stalkers) to know the kinds of clothes Beau likes on his ladies. Right now he's into curly-haired girls and like always, he's still into a girl in Converse, or "Cons" as he calls them. For Beau's picks, keep reading, and go here  for a semi-awkward interview Beau gave the guys at STAB Magazine on everything he knows about girls. Spoiler alert: the mind of an 18-year-old boy is a strange and interesting place.

Friday, April 27, 2012

We love the Mesh Maxi Featherweight Dress! It's light, flowy and can be worn as a dress or a skirt. But the best part about it is seeing how everyone is styling it around the office. Here's what Brie from design had to say about the Mesh Maxi: "I love the options I have with this dress whether I’m wearing it as a skirt or a dress. The vest is a Hurley classic and the necklace just adds a little bit of fun. The boots, well, the boots give me the height I’m lacking ;) And I’m wearing the dress EVERYWHERE, but this specific outfit would be perfect for a rad concert, or a hot date..." See more of our beloved Maxi below.

Friday, April 27, 2012

Yesterday as our friend and model, Lanna Lyon, gave us a tour of her Venice Beach rental, it became obvious that she's got a lot of cool stuff (photos, taxidermy, love notes, skulls, and so on). So we asked her what she'd take with her if her house was on fire. Well first she'd grab Mama, her hairless rat. Duh. To find out what other items take up the largest chunk of her heart and memory, and for a photo of aforementioned hairless rat, keep reading.

Monday, April 23, 2012

Hey, did you guys hear about that music festival? Think it was called Coachella or something. Anyway, Lanna went and had a ball as per usual; music, friends, sunshine, pool parties — all set to that can't-put-your-finger-on-it type of beauty found only in the Coachella Valley. Check out Lanna's take on all the fun below.

Thursday, April 19, 2012

We like to pretend we're tough sometimes, ya know, don't like to get wrapped up in the lovey dovey stuff. But even our luke warm aortic valves skipped a beat when we saw these pictures of Hawaiian lovebirds, Hurley team rider Evan Valiere and girlfriend Brittney Valverde. Photographer, Ja Tecson set out to capture the unique brand of relaxation found only on the North Shore. And it worked, because we're about to go search Costa Mesa for a hammock to snuggle up in. Oh, and it doesn't hurt that both Evan and Britt are two of the most gorgeous creatures ever. See the rest of the shoot here, and make sure to explore Ja's site for more great photos.

Thursday, April 19, 2012

It's not hard to have fun at Coachella, but when you're Rosie, you take fun to a whole other level. She even has a tattoo that says "FUN IS FUN" — so she really knows a thing or two about having a good time. So without further adieu, here's Rosie's Coachella recap: "Oh Coachella, you never disappoint me. This year was definitely one of my favorites! Refused AND At the Drive in?! I still can't believe I got to see them. Not to mention Radiohead....The Weeknd....The Horrors....TuPac and more! So many good times smashed into a weekend! I was also lucky enough to hang with a solid group of amazing friends the whole time. Old and new. We danced so hard. We laughed so hard. We had all the fun. Until next year!" Keep reading for some more tasty images from the funnest festival ever (and yes we're saying funnest, because we may or may not still be in Coachella mode).

Monday, April 16, 2012

Did you all survive Coachella weekend one? We're still deciding if we did or not. But one thing we are sure of is that all of you in attendance were looking all kinds of cute. And after a perusal of many a Coachella street style blog, we've come to the consensus that flower crowns, my little pony hair colors, denim overalls and sexy-tomboy-by-way-of-grunge are all having a large moment on the festival scene. We can't wait to see more from weekend two! For now, keep rockin' — and keep reading for our favorite looks captured by tour friends Life Without Andy.

Thursday, April 12, 2012

Coachella… it's a bit hotter out there. Temperature-wise and style-wise. In fact, the forecast calls for low 80s with a chance of really cute outfits everywhere. So that's why we put together a quick packing guide to help keep you cool while looking, well, cool. Read on for the deets and we'll see you at the Outdoor Theatre stage (Florence, Suedehead, Feist, Miike Snow, Neon Indian and more, oh my)!