The 2012 US Open of Surfing has begun. In fact, we're writing this to you from the beach. Like, computers, internet, desks — the whole kit and caboodle down here on the sand. But that's just the boring stuff. What you really should know is that about 200 yards from where we are now, the world's best surfers are working their way through the initial rounds in fun, waist-high surf, thousands of people are pledging to be water activists at the new and improved H2O booth and a winding line is going into the brand experience where tons of people are designing their own Phantom Create boardshorts (and hoping that you'll vote on them and help them win their pair — do that here). If you're in California (or the surrounding states or can afford a plane ticket, like hitch hiking and/or long distance walks, etc…) we advise you get down here for all the fun. But if you won't be joining us, feel free to keep up on all goings on on any or all of these channels: Facebook.com/hurley, Instagram (@hurley_clothing and @hurley_girls), Twitter (@hurley and @hurley_girls), Pinterest and of course right here on the blog.