In an effort to promote reading, Source Interlink, Wenner Media and young surfing standout, Jake Marshall have joined forces to promote the “Read to Lead” movement. Together, the team has developed a public service campaign aimed at raising awareness for youth literacy – teaching young adults that reading is a window into other worlds. As Jake Marshall says, “Let’s face it, if we’re going to be running this world some day, it might help to better understand it.” Watch Jake's official Read to Lead video right here.