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Wednesday, November 30, 2011

Our researchers are still looking into it, but initial observations indicate that there is a direct correlation between amount of swell and amount of Instagram sunset photos posted by members of the Hurley team. Yes, ever since the recent swells showed up it’s been more of Evan Geiselman ripping, Mitch Crews launching (above) and Rob Machado SUPing, than the faithful boredom-reducer known as Instagram. And the good news? There’s even more swell on the way! Photos: PK