You can now wear it your way in Laguna Beach. All Photos by Beau Roulette
225 Forest — a new store rooted in customization — opened this past holiday weekend in Laguna Beach. It's the first time a culled assortment of Hurley, Nike 6.0, Converse and Nike SB product is available under one roof, but the real draw is the way in which you can put your signature on these products.
Call it "wear it your way." In the second-story "workshop," you can transfer designs of your choice on Hurley boardshorts with a heated sublimation process. You can decorate your new pair of Converse Chuck Taylors with an ink-jet printing procedure. And you can design your own Nike 6.0s in the Nike ID studio.
Couple this with a heavy infusion of artwork from notables like Dalek and Bob Dob, music from legendary underground label Stone's Throw and numerous other ways to involve budding artists, and you have a store that helps the cycle of creativity keep on rolling.
225 opened to friends and family on Thursday night and to the general public on Friday morning. Here are a few photos from the opening night party. Stop on by and wear it your way.