The story of Lakey Peterson's road to professional surfing is different than most girls on tour. While most girls we're basically doing air reverses at the age of 10 (cough cough, Carissa), Lakey was on the basketball court, not taking much to surfing until 12-years-old. Which is why her qualification for the ASP World Tour by the age of 17 (and finishing her rookie year with a better-than-decent 7th place) makes the title of her first film, Zero to 100, so fitting. Watch the trailer now, try not to ditch whatever you're doing to go surfing (or don't!) and keep chekcing LakeyPeterson.com for updates on the project.  

The Sig Zane X Hurley collaborative launched at Dukes in Waikiki (the birthplace of surfing) this week,  bringing classsic Hurley product together with the iconic artwork of Sig Zane, from Hilo, Hawaii. There are two amazing prints featured in the collection, you can see both in this clip. Video: PK.

Being a surf photographer is an adrenaline-charged job. While some of the profession's responsibilities include "twirling around the shorebreak and having fun," these guys are constantly heading into heavy, aggressive waves, getting worked on a daily basis. Master water photographer Clark Little doesn't mind, though; he says "it's all worth it for the perfect shot." Check out his morning photography session at his favorite break on the North Shore. Video by PK.

Checking in with Hawaiian waterman and all around shredder Noa Ginella who is leaving his native North Shore of Oahu this thanksgiving weekend for a world adventure and a series of SUP events...enjoy. Video: PK.

Here's a little musical snack for your Friday afternoon - The Drowning Men in the Hurley studio, recording their new single "Beggar Man." Feast your ears...

Jon Rose and his thoughts on a place close to his heart, and the heart of Waves For Water: Bali. Good people, good work being done and, oh, a little cameo from Rob (on some way too fun-looking lefts). Press play now. 

We've all seen fish tacos, but what about taco fish? Sounds delicious, looks even cooler. The theme of the latest Hurley Wahoo's takeover is an underwater party called "Clam Jam." Our very own Josh "JOSHR" Grelock and Jennie Cotterill have collaborated at the Laguna Beach location to create a Neptunian Coachella, complete with a fish vocalist, octopus drummer and mermaid guitarist (with a variety of maritime groupies). Press play to sea for yourself.

Press play to see how Oaxaca, Mexico got the H2O treatment thanks to Coco Nogalaes. A lot of videos are spawned out of the Hurley H2O movement, but this one is pretty cool because it shows how easy it is to give back, and as always, how meaningful it is for those who recieve the help. Thanks Coco!

Hurley Rocks You Back To School finished off the tour with an epic finale at the Observatory in Santa Ana, CA. Apparently everyone in the OC really likes to party. Maybe there is just a huge Surfer Blood fan base in this area - either way, 800 fans came out and a good time was had by all. Thanks to Honey Badgers and Hindu Pirates for making the night that much better.

Southern California folk music superstars (which is an oxymoron — an oxymoron that they prove can exist peacefully), and good friends, The Drowning Men, recorded their song "Smile" live in the Hurley studio. Pull up a chair, throw on a denim vest and press play. You won't regret it.