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Monday, July 23, 2012

In between surfing, ballet, viola lessons and being an all-around ray of sunshine, Rachael Tilly enjoys spending time with kids from the Children's Hospital of Orange County teaching them the joys of surfing! Last week, Rachael and about 20 kids hit the water for stand up paddling, games and paddling an outrigger canoe. Keep reading for more photos and to hear about the day from Rachael herself.

Tuesday, July 10, 2012

You know our clothes are great for the beach, boardwalk, volley ball and pretty much everything else that happens near bodies of water — it was sort of inevitable seeing as how we've basically grown up on the sand. But maybe you didn't know that they're also pretty good at going on rocky mountain adventures. And what better way to prove it to you than this quick update from our friend Molly? This summer, like many before it, she's taking time to get out of LA and into the great outdoors. Click through for more photos from Molly's fresh-air getaway.

Tuesday, July 10, 2012

This week, Natalie Wilson, our favorite Southern California shutterbug checks in from, where else? The beach! And since she sees things so differently through her lens, we in turn, get to see a whole new side of Huntington Beach, and it's a side we really like. Quintessentially summer, her double exposed pictures of fun-loving friends and the beach show us that rad chix do exist – both figuratively and literally. Keep reading to see summer through Natalie’s eyes.

Tuesday, July 10, 2012

Like all little sisters, Cayla spends a lot of time with her older sibling. But unlike most little sisters, her older sister is a world champion surfer. This summer Cayla has been lucky enough to tag along with Carissa as she makes her way around the world surfing in ASP events. For now, Cayla and Carissa are getting some culture by way of Biarritz, France. And "oui, oui!" Cayla dyed the tips of her hair green. Tres cool, we say! Read on for pictures of Cayla getting her tourism on in France! 

Thursday, July 5, 2012

Say aloha to Cayla Moore, our resident ray of Hawaiian sunshine: "I was a water baby. My dad said that I could swim before I could walk. My whole family loves the ocean. Almost every afternoon you can find my dad, sister and I at our home spot Kewalos on Oahu's south shore enjoying the playful lefts and rights. Surfing is a big part of my life because it's a way that I spend time with the ones I love. My friends and I like to surf at Kewalos, watch Gossip Girl and Vampire Diaries, go hiking, and just have fun!" Keep reading to catch up on Cayla’s summer so far and be sure to come back to the blog for updates on life in O’ahu and on the road with her sister. Every summer has a story, what's yours?

Monday, July 2, 2012

Our favorite new t-shirt (and soon-to-be your favorite as well) is all sorts of awesome. For one, it's super soft — like the softest thing we make. And for two (and three, four, five and so on), you can wear it a whole bunch of ways. Let us explain. See, we'd say you can wear it backwards and it will look fine, but, really, there is no backwards with the Nfinitee — wear it V-neck or wear it scoop neck, it's totally up to you. There's also no inside out with the Nfinitee. Go for a polished look with the seams in, or wear the colorful seams on the outside for some flair. Pair it with Beachriders for a comfy beach look or dress it up with some '81 Skinnys. When it comes to the Nfinitee you literally can't go wrong.

Thursday, June 28, 2012

Our favorite, fancy-footed longboarder, Rachael Tilly, is fresh out of middle school, armed with a new waterproof video camera and is in the midst of making her dream of becoming the youngest world champion a reality. We're excited to experience summer through Rachael's eyes, and maybe the occasional viola lesson — because, yeah, she does that too. Follow Rachael all summer long, here on the blog. And speaking of following, follow Rachael on Instagram, @rachaeltilly, and take a look at her blog, here.

Wednesday, June 27, 2012

What's our favorite day of summer besides the seven or so of the US Open? The 4th of July — duh. Simply because it doesn't get much better than slip n' slides, BBQs, the beach, riding your bike, swimming all day, bronzing, lighting off questionably-attained fireworks, and all other good things under the summer sun. It's a day that's nationally recognized and dedicated to having fun. So thank you, America, and may your fourth of July be as amazing as the firework finale you're bound to see. Get inspired and shop our 4th of July store here

Wednesday, June 27, 2012

Meet Molly Steele. She's a DIY princess, hiking enthusiast, a professional hobby-collector and she's studying botany so that one day she can open an apothecary. We love Molly's style, in clothing and in life. A true nature girl, with a knack for capturing the beauty around her. Pretty much, we can't wait to see what she does with the long hot summer that lays ahead. Keep reading for a proper introduction, and be sure to come back to the blog to see the story of Molly's summer. Photo: Brandon Harmon

Monday, June 25, 2012

Natalie Wilson just graduated from high school this month. Which means she's in for one great summer. And luckily for us, Natalie plans on documenting all the fun, sun and mischief-making her and her group of bike-riding, beach-loving, friends get in to. Natalie was born and raised down the street in Huntington Beach, she's a true blue southern California girl who somewhere down the line picked up a camera — and we're really happy she did. She uses film and her photos are always full of light and lightheartedness — in fact, looking at her pictures makes you feel like you're on a mini vacation with all your best friends. So keep reading to get to know Natalie and come back to follow her summer here on the blog. Every summer has a story, what's yours?