Like most good stories, this one starts with a surfboard. And like even better stories go, this one comes from Bob Hurley's shaping bay. In the late '70s, Hurley wasn't even a twinkle in Bob's eye. No, instead of boardshorts and tees, Bob's focus was on shaping boards. And while the notoriously modest man claims he was no "Dick Brewer," he still had people riding his shapes and repping his name. The original logo he put on his shapes can be seen in the photo above and in some rather epic, old school photos after the jump. And now for the first time ever, the first iteration of Hurley, this retro logo, can be worn on a shirt: get your Original tee here. And click 'Full Story" to see more of the first ever Hurley logo in action.
The first time we saw the Original Tee, we were lovestruck. And as it turns out, it's not just another cool screen print – back in the day, Bob Hurley designed this as Hurley's original logo (hence the name)... is it just us or does this look like a hair band logo? Click through to see how we transformed this guys tee into a summer dress.
Press play to relive Carissa's Margaret River victory! During a final filled with the biggest sets seen all day at Margaret River, Carissa Moore managed to escape a beating and grab a World Tour win instead! Big surf and big power turns went hand in hand as Carissa surfed her way to the podium. Congrats to Riss on her win at the second stop on tour! And to see more from Carissa, including her favorite Hurley products, visit her store at Hurley.com/CarissaMoore. Photo: ASP/Robertson.
You'll want to get to know Nic von Rupp, Portugal's finest and one of Hurley's newest. And we've got some options on how you can go about doing that: you can press play on his One & Only (up top!) and get a full dose of Nic shredding, or you can click 'Full Story' for a quick interview with the man himself. Our advice? Do both. Get your One & Only here and see more from Nic, including his favorite Hurley stuff at Hurley.com/nicvonrupp. Featured music: "No Sentiment" by Cloud Nothings, off of Attack on Memory.
We know what you're thinking. It's Wednesday afternoon, and you're thinking, "I would LOVE to watch someone get barreled, about 10 to 15 times, in crystal clear, freezing cold waters. Perhaps some of it in slow motion." Don't worry, we're here to make your dreams come true. Well… Pete Devries is. Watch his latest trip to Haida Gwaii (islands north of his native Vancouver) here.
Once upon a right point break, there was a little contest called the Quik Pro. There, the men and women of Hurley descended with high hopes, colorful jerseys and the will to win — and, of course, we got it all on film. Take a look back at the beginning of the 2013 World Tour, which was a whirlwind of fun, surf and meat pies. From the ASP Awards Banquet, John John's unfortunate ankle injury, to Michel Bourez's impressive Semi Finals finish, it was a great time to be on the Gold Coast of Australia. The good news is that the film roll is still reeling, so you can be sure there will be more #TOURNOTES in your future. Like what you saw? Shop our athlete's favorite stuff in our all new athlete stores.
The swell finally showed up for the Rincon Classic, and when it did, Conner Coffin, local boy and proud owner of a flowing mullet, was there to greet it. Conner won the locals-only event in glassy, at times head high conditions, thanks in large part to his man-hacks and man-carves that make him look well beyond his 19 years when in the lineup. Congrats to Conner on this win, which was not only rad on a competitve level, but also on a meaningful, community level. For the full write up, visit Surfline. Photo: Surfline/Aroyan
After watching his mother battle (and survive!) breast cancer, Julian Wilson has made breast cancer awareness a priority. Every March, to kick off Breast Cancer Awareness Month in Australia, Julian raises awareness with the color pink. This year, Julian's mom has designed a special pair of Phantom Creates for him to wear at Snapper, the first World Tour event of the year. You can find these shorts and the rest of Julian's pink favorites on his store: hurley.com/JulianWilson.
Every year the ASP Awards Banquet gets the world's best surfers together and has them looking, well, their best. We threw our team on a big bus, made them walk the red carpet (some more begrudgingly than others — we're lookin' at you John John), and then proceeded to have a ball! Check it all out here, in our second installment of #TOURNOTES, your look inside life on the World Tour. Congrats to John John, who took home Rookie of the Year and for the first time ever wore a suit that wasn't a wetsuit (it was a fitted Hugo Boss, we'll have you know). Other huge congrats go to Ace, Carissa and Lakey who also took home awards. Click through for more photos from the star-studded affair and to see who won what.
Through The Lens is the latest film project from Rob Machado. This cinematic endeavor chronicles art, music, surf and adventures like only Rob sees it. The first installment is set to release in early April and centers around SF-based artist Jay Nelson who specializes in high-qulaity and high-functioning tree houses and camper shells (check out some of his work, it's incredible). The other day Jay and Rob got together to fix up Rob's surf van (right) and make it look a little more like Jay's (left), with cameras rolling the whole time… For a full gallery of stills, visit our Facebook page and stay tuned for the real deal, dropping early April with more installments throughout the year.